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Established in 2015, the Chinese Culture Association (CCA), formerly known as the Chinese Music Association, is a non-profit student group comprised mainly of undergraduate and graduate students from UMass Amherst and other five-college schools. Their primary objective is to preserve and promote traditional Chinese culture.
CCA hosts two annual concert series: "Chinese Melodies," featuring traditional Chinese classical music and dance, and "Still Young Music Celebration," showcasing contemporary songs and a blend of Western and Chinese music and dance. In addition, CCA organizes the UMass Chinese Culture Festival annually in November, which offers various booths to immerse attendees in Chinese culture, such as calligraphy, Hanfu (traditional Chinese clothing), ancient hairstyles, tea arts, and more.
韶华社（前国乐社）为麻省大学官方注册学生组织。2015年由旅美琵琶演奏者、食品科学博士王玟琦创建。该社团致力于促进中美文化交流，多年来在麻省、纽约地区表演国乐、中国古典舞。社团成立至今，吸引了大量年轻的海外留学生和当地对中国传统文化感兴趣的美国人的加入。秉承“文化传承，时代创新”的宗旨，演绎、改编了众多优秀文艺作品，也逐渐成为专业国乐音乐人的聚集地。
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Minqi Wang, UMass Chinese Culture Association
Minqi Wang, UMass Chinese Culture Association
In America, the number of students who study the Chinese language is dropping. That’s why Minqi and the UMass Chinese Culture Association are on a mission to spark interest and provide people with the resources, events, and education needed to learn about Chinese culture. To attract students, they offer activities like the Chinese culture festival, which showcases traditional Chinese clothes, games, and puzzles. To gain support and attract sponsors, they write articles, offer publicity, and send photos and videos that display the impact of the association on campus.
The UMass Chinese Culture Association provides a place where students interested in Chinese culture can come together. With festivals, concerts, and other events and activities, the organization strives to make international students feel at home while offering learning opportunities for anyone interested in Chinese culture.
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